Newsletter #2
For Newsletter #2, the writing process focused on re-framing the message for a different audience, requiring adjustments to tone, language, and emphasis. This brief highlighted the importance of understanding audience preferences and rewriting content to match their motivations, interests, and reading habits. The challenge was to keep the same core product and mission while crafting a new narrative angle.
Below is the creative brief for the newsletter.
I adjusted vocabulary, sentence structure, and pacing to better cater to an active, adventure-driven readership. The copy was reorganized into bold, scannable sections, making the content quick to digest. Each line was refined to maintain momentum, highlight value, and encourage action, all while ensuring that the writing stayed consistent with the brand’s larger voice.
To view Newsletter #2, go to the link below.
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