Press Release

A press release is a concise, professionally formatted document written to share news with media outlets and the public. It needs to be clear, factual, and structured in a way that allows journalists to quickly identify the most essential information. When writing a press release, the goal is not to tell a long story, but to present verified details, quotes, and context in a format that can be easily picked up, reshaped, or quoted by reporters. 

To complete this assignment, I followed traditional press release conventions, beginning with an attention-grabbing headline, a strong lede summarizing the essential news, and a structure that places the most relevant information first. I incorporated relevant background details, added a quote to provide credibility and a human voice, and closed with a boilerplate that explains the organization behind the announcement.

The purpose of this press release was to highlight Red Bull Air Force athlete Amy Chmelecki and her latest stunt. The writing process required balancing the excitement of extreme sports with the clarity and structure that make a press release effective.